Baseburg Bites is a community driven video series created by the To The Top Collective that highlights local Hattiesburg restaurants.

For this project, I developed a visual branding system that pulls from USM’s classic baseball culture and blends it with the city’s local food scene, taking two things Hattiesburg loves and turning them into one cohesive concept - the baseball burger.

The identity was designed to be flexible across both on-site restaurant collateral and digital video content, helping the series feel recognizable, approachable, and rooted in local Hattiesburg pride. Each piece supports the larger goal of celebrating local businesses while amplifying the collective’s mission to invest back into the community.