In the summer of 2025, while working with Tractor Beverage Co., I designed a festival brand activation for their partnership with the Earl Scruggs Music Festival. The project included a featured event poster, a drink menu card, front bar signage, and a branded wrap for the cooler behind the bar.

My goal was to create visuals that felt at home in an outdoor festival setting while staying consistent with Tractor’s brand. To do this, I used collage-style layouts, hand-cut shapes, and handwritten elements, along with landscape imagery and natural textures that were pulled from Tractor’s farmer-almanac–inspired aesthetic and the surrounding environment of the festival itself.